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Author Topic: UB Rebranding  (Read 22807 times)

April 12, 2016, 10:24:34 AM
Read 22807 times

BrooklynBull

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UB Rebranding
« on: April 12, 2016, 10:24:34 AM »
The end of rebranding project most likely is today.  There is expected to be an announcement today about it including rebranding for all parts of the university including athletics.

April 12, 2016, 10:31:11 AM
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tedward45

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April 12, 2016, 10:33:26 AM
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BrooklynBull

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Re: UB Rebranding
« Reply #2 on: April 12, 2016, 10:33:26 AM »
New Athletics logo:


April 12, 2016, 10:38:26 AM
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clodney

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Re: UB Rebranding
« Reply #3 on: April 12, 2016, 10:38:26 AM »
You win, Buffalonians. Now get out there and support the school that wears Buffalo on its chest. I'm sure you won't.
"Don’t give me that WNY is getting favorable treatment here. WNY was getting screwed for years and this bill does very little to equalize things. We don’t want to hold back SB/BU & UA but UB has been working on 2020 for 5 years. Don’t say, ‘Because you’re at the finish line you have to wait for us'"

April 12, 2016, 10:44:23 AM
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BrooklynBull

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Re: UB Rebranding
« Reply #4 on: April 12, 2016, 10:44:23 AM »
More logos


April 12, 2016, 10:49:07 AM
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BrooklynBull

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Re: UB Rebranding
« Reply #5 on: April 12, 2016, 10:49:07 AM »

April 12, 2016, 10:57:25 AM
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BrooklynBull

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Re: UB Rebranding
« Reply #6 on: April 12, 2016, 10:57:25 AM »
Dear University Community:

As the University at Buffalo continues to rise in the ranks of the nation’s great public research universities, the world is increasingly taking notice.

As a university community, we have worked together to define our distinctive strengths and goals. And over the past several years, we have been honing and leveraging these strengths in order to deepen and expand our impact locally, nationally and globally.

We have a compelling vision to share, and our stature, reputation and impact are all enhanced even further by our ability to communicate it effectively.

I’m pleased to announce the launch of a comprehensive brand strategy that will support our collective efforts across the university to communicate our UB message clearly and powerfully. This branding effort is focused on telling our UB story to the world—who we are, what we do and why it matters.

We are a large and complex institution, with 12 academic units and a richly diverse population of faculty, staff and students. We serve a broad array of communities—as an anchor in our region, as a leading national research university and as a global higher education institution.
Our scope and complexity are part of what makes us great. But we all are connected as part of the fabric of UB. And we all work together to achieve our vision of excellence.

We are a university that has evolved in remarkable ways—from a small Buffalo medical college in the 19th century into a world-class research university that is truly global in scope and impact. And yet, we have held true to the same vision that has guided us since 1846—to make the world around us a better place through our distinctive ideas, our discoveries and our engagement.

Through this brand strategy, we will ensure that anyone who hears the UB name will identify our institution with our vision and core values—from prospective students, current students and alumni, to industry and community leaders, and peer universities across the nation and around the world. We will show the world what it means to study, conduct research and work here at UB—and how those efforts change lives around the globe.

This brand strategy launch is the result of a university-wide effort that drew on the input and expertise of thousands of faculty, students, staff, alumni and community members. I thank everyone who contributed their time, energy and insights to this effort, which will significantly increase our visibility and impact as a national and global research university.

Sincerely,
Satish K. Tripathi
President

http://www.buffalo.edu/ubreporter/stories/2016/04/brand-launch.html


April 12, 2016, 11:14:12 AM
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admin

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Re: UB Rebranding
« Reply #7 on: April 12, 2016, 11:14:12 AM »
Alright. I like it.
I supported New York, but somehow it did not resonate.

Love the new look.

Let's go Buffalo Bulls.

April 12, 2016, 11:22:22 AM
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enrique14150

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Re: UB Rebranding
« Reply #8 on: April 12, 2016, 11:22:22 AM »
Outstanding news, I'm so happy.  I'm pleased the school listened to the majority of the responses to their big branding survey, instead of dictating to us.

April 12, 2016, 11:39:13 AM
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RochBull

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Re: UB Rebranding
« Reply #9 on: April 12, 2016, 11:39:13 AM »
Love it. Nice and simple. No need to have to explain "State University of New York Buffalo" anymore.

April 12, 2016, 11:40:45 AM
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rieslinger07

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Re: UB Rebranding
« Reply #10 on: April 12, 2016, 11:40:45 AM »
LOVE the new look! I understand what the "New York" thing was trying to do, but it always seemed a bit half-baked.

Hopefully this attracts back some of the alums that Danny pissed off.

April 12, 2016, 12:48:59 PM
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UB92

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Re: UB Rebranding
« Reply #11 on: April 12, 2016, 12:48:59 PM »
I assume we will get the interlocking UB on one side of the helmet and the bull on the other side?

In a few (or more) years, there will be another rebranding...    However, they should always keep the interlocking UB. 

Go (Buffalo) Bulls.
The State University of New York. 

Blue. White. Damn Right.

April 12, 2016, 12:55:42 PM
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BullsFanInChiTown

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Re: UB Rebranding
« Reply #12 on: April 12, 2016, 12:55:42 PM »
You win, Buffalonians. Now get out there and support the school that wears Buffalo on its chest. I'm sure you won't.


My thoughts as well....

With that said, I do like the new logo. Clean, simple and versatile.

April 12, 2016, 02:17:24 PM
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xDerekRx

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Re: UB Rebranding
« Reply #13 on: April 12, 2016, 02:17:24 PM »
Glad the New York stuff is gone, back to Buffalo clear and loud :)

I too like how clean the logo is.

April 12, 2016, 02:32:17 PM
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RochBull

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Re: UB Rebranding
« Reply #14 on: April 12, 2016, 02:32:17 PM »
The more I thought of it during the day, the more I think "New York's Public Powerhouse" does better expressing NYBI than the jumbled logo on the front of the jersey.

There's no chance the University is going to switch to "New York State University" or anything like that, so you might as well go to the simple, recognizable, clean "Buffalo" on your uniforms.

 


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